We all know how affiliate marketing works: affiliates send us customers and get a cut of the sale.
But this is an oversimplification!
It neglects one of the most important parts of affiliate marketing – affiliate relationships.
Affiliates aren’t just interested in commission rates, there’s much more to it than that:
- Convenience: Are you putting up barriers to their success?
- Optimization: Are you helping them to improve their marketing?
- Security: Are you invested in creating a win-win, long-term relationship?
- Exclusivity: Are you allowing your affiliates to grow their brand as well as yours?
We want you to be able to sign up affiliates and keep them motivated for the foreseeable future, so we’ve put together our in-depth guide to affiliate partnerships.
Read up on these tips, and by the end, you’ll have a much better idea of why affiliates sign up to your program and then ghost you.
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